brandingfun December 10, 2008 I want a 404 goat. You should too.The dreaded 404 Not Found message. Not quite the blue screen of death, but definitely… Patrick Byers 5
brandingResponsible Marketing November 26, 2008 Is Whistler-Blackcomb email marketing responsible?On Monday, I received a message from Whistler Blackcomb to inform me of the open… Patrick Byers 9
branding November 21, 2008 McDonald’s zags with new concept storeAt a time when most companies are looking for ways to extend their brand to… Patrick Byers 4
brandingResponsible Marketing November 20, 2008 Will the economy kill creativity?Breaking through the clutter amid consumer cynicism and information overload requires creativity. Creativity comes in… Patrick Byers 17
brandingResponsible Marketing November 14, 2008 Amazon begins initiative to reduce packagingGreat packaging can be the difference between success and failure for some products. As marketers,… Patrick Byers 4
brandingpositioningResponsible Marketing November 5, 2008 Marketing lessons from Barack ObamaWhether you are red or blue, you can't deny Barack Obama's marketing prowess. Here are… Patrick Byers 8
brandingfun October 14, 2008 Three fun videos that prove less is moreHere are three entertaining videos that illustrate why, when it comes to communications---whether it's copy,… Patrick Byers 1
brandingResponsible Marketing October 3, 2008 Bite-sized Friday: Smart, smarter, smartest____________ SMART An embeddable collection of Fortune 500 logos, tagged with words like "logotype", "symbol"… Patrick Byers 2
brandingResponsible Marketing September 23, 2008 Is PETA’s use of nudity going too far?Whether you support their cause or not, it's impossible to ignore PETA. Their undercover investigations… Patrick Byers 13
brandingResponsible Marketing August 4, 2008 Apple responds to censorship challengeLast week, Gawker reported that Apple had censored the cigarette from the Mad Men page… Patrick Byers 5
brandingResponsible Marketing July 17, 2008 Walmart Rebrand: Starburst, asterisk, or sphincter?Walmart offers always low prices, but at a cost. The company has been criticized on… Patrick Byers 29
branding June 30, 2008 The Etymology of Responsible Marketing, by Tim GirvinTim Girvin and I go back. Way back. Okay, not that far back. We were… Patrick Byers 2
brandingpositioning June 9, 2008 Re-positioning requires more than words aloneFew brands ever truly reach the Holy Grail of marketing: Positioning so universal that the… Patrick Byers 2
brandingpositioning May 16, 2008 Brand Tags reveals what people really think about brandsWhen speaking, I often do free association with brands, asking the audience to shout out… Patrick Byers 3
brandingfunpositioning May 6, 2008 I’ll take “responsibility” for $14Ask a room full of people to shout out the single word that comes to… Patrick Byers 8
branding May 1, 2008 Good things come in small packagesEarlier this year, I asked you to Help define the buzzword marketers love (and I… Patrick Byers 0
brandingfunnamingResponsible Marketing April 25, 2008 Is that your logo or are you just excited to see me?A perfect topic to wrap up the week. The UK Office of Government Commerce recently… Patrick Byers 1
branding April 24, 2008 Love it or hate it? Heineken’s “Share the Good”With the title "Share the Good," Heineken's new campaign sounds promising. But it's not about… Patrick Byers 9
brandingResponsible Marketing April 15, 2008 Swirly goodness? Pinkberry not all goodI like Pinkberry's marketing. The chain of frozen confection stores based in New York and… Patrick Byers 3
branding March 24, 2008 Life flows better with Visa, especially if you are buck nakedVisa Europe is rolling out its new "Life flows better with Visa" campaign today. Here's… Patrick Byers 5