My partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since I launched this blog.
An avid wine collector, Eric has watched Vaynerchuk’s video blog since its debut. Vaynerchuk’s energy, authenticity and social media savvy caught Eric’s attention, and a few others as well. Vaynerchuk is now one of the Internet and wine world’s biggest rock stars.
Why should you care? From a personal branding and marketing perspective, Vaynerchuk is doing a lot right.
Last Wednesday, I shared my thoughts regarding personal positioning, a phrase I coined in 1996 to describe the way to build the foundation for personal branding.
Here are Vaynerchuk’s thoughts on the topic:
You gotta love his quote, “You need to differentiate yourself and establish yourself. Don’t buy lists. Make lists.”