This ad from Pepsi will air during the Super Bowl.
Pepsi shows support for the deaf, makes sure advocacy groups will support them and then puts on what will be one of the most unique ads during the Super Bowl. Instead of participating in the advertising shouting contest, Pepsi zags and does an ad with no sound.
My only criticism: Too bad it didn’t reinforce Pepsi’s brand. In fact, at first I thought it was a Bud ad.
So, responsible or not? Comment below.