May 15, 2014
Light your creative fire.
So you did your due diligence by investing in marketing strategy. You've done your research,…
May 12, 2014
When promotional marketing goes right
When developing a statement giveaway piece for a client, we always aim for something that…
April 30, 2014
Hold your breath and smile: Hong Kong’s fake backdrop
With summer vacation around the corner, expect social media to be flooded with pictures of…
April 16, 2014
Easter baskets and Matzah and more money, Oy Vey!
Whether you celebrate Easter or Passover (or maybe both), Americans are spending more than ever…
April 15, 2014
Vaping the gummy bear. E-cigarette’s grip on kids.
Bubble gum. Blueberry cotton candy. Candy corn. Gummy bear. Swedish fish. Sounds like flavors of…
April 4, 2014
Have you found your social media voice?
What does your social media presence look like? Have you hit the sweet spot and…
March 11, 2014
No excuses. Go green in March.
When January 1st rolled around, many of us had made some thoughtful New Year's resolutions.…
February 21, 2014
#C’est la vie, Barbie?
What comes to mind when you hear the word “Barbie?” Does it make you cringe?…
February 12, 2014
Happy Valentine’s Day. Show us the love and win!
We are inundated by marketing and advertising every day. But sometimes, just sometimes, we see…
January 20, 2014
Help! Product placements threw up on my reruns!
So you think by watching old reruns you might escape the blatant product placements we…
January 14, 2014
Makin’ names stick since 1997
No need to wash your hands or check the bottom of your shoe. By sticky…
January 6, 2014
Heidi vs. Howard: Double standards wrapped up in 60 seconds
In a Harvard Business School case study, students were given an assignment based on a…
January 3, 2014
Telecommuting: A delicate dance of trust and control.
I understand why Yahoo and other companies are beginning to rein in or discontinue their…
December 21, 2013
Male performance drug advertising: Responsible or not?
One of the benefits of not having kids is that I’ve never had to face…
December 18, 2013
Artificial or live: Environmentally responsible Christmas trees
Many of you overachievers might have already put up your Christmas tree. However, some of…