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May 15, 2014
Light your creative fire.
So you did your due diligence by investing in marketing strategy. You've done your research,…
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May 12, 2014
When promotional marketing goes right
When developing a statement giveaway piece for a client, we always aim for something that…
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April 30, 2014
Hold your breath and smile: Hong Kong’s fake backdrop
With summer vacation around the corner, expect social media to be flooded with pictures of…
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April 16, 2014
Easter baskets and Matzah and more money, Oy Vey!
Whether you celebrate Easter or Passover (or maybe both), Americans are spending more than ever…
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April 15, 2014
Vaping the gummy bear. E-cigarette’s grip on kids.
Bubble gum. Blueberry cotton candy. Candy corn. Gummy bear. Swedish fish. Sounds like flavors of…
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April 4, 2014
Have you found your social media voice?
What does your social media presence look like? Have you hit the sweet spot and…
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March 11, 2014
No excuses. Go green in March.
When January 1st rolled around, many of us had made some thoughtful New Year's resolutions.…
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February 21, 2014
#C’est la vie, Barbie?
What comes to mind when you hear the word “Barbie?” Does it make you cringe?…
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February 12, 2014
Happy Valentine’s Day. Show us the love and win!
We are inundated by marketing and advertising every day. But sometimes, just sometimes, we see…
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January 20, 2014
Help! Product placements threw up on my reruns!
So you think by watching old reruns you might escape the blatant product placements we…
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January 14, 2014
Makin’ names stick since 1997
No need to wash your hands or check the bottom of your shoe. By sticky…
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January 6, 2014
Heidi vs. Howard: Double standards wrapped up in 60 seconds
In a Harvard Business School case study, students were given an assignment based on a…
January 3, 2014
Telecommuting: A delicate dance of trust and control.
I understand why Yahoo and other companies are beginning to rein in or discontinue their…
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December 21, 2013
Male performance drug advertising: Responsible or not?
One of the benefits of not having kids is that I’ve never had to face…
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December 18, 2013
Artificial or live: Environmentally responsible Christmas trees
Many of you overachievers might have already put up your Christmas tree. However, some of…