Responsible Marketing May 5, 2008 How marketing is like pushing a carWhen I was a penniless college student at Gonzaga University, I pushed many a "beater-with-a-heater."… Patrick Byers 8
announcement May 2, 2008 Save a tree. Share the love.Have you noticed the Eco-Safe widget in the share section on the right? It looks… Patrick Byers 0
branding May 1, 2008 Good things come in small packagesEarlier this year, I asked you to Help define the buzzword marketers love (and I… Patrick Byers 0
Responsible Marketing April 28, 2008 Did Tyson’s ‘antibiotic-free’ chicken claims mislead consumers?By Dan Murphy, Guest Blogger Back in June 2007, Tyson Foods, the nation’s No. 1… Patrick Byers 4
announcement April 26, 2008 Get Responsible Marketing Blog updates via emailHappy Saturday. Some people love to keep up with their news with an RSS reader.… Patrick Byers 0
brandingfunnamingResponsible Marketing April 25, 2008 Is that your logo or are you just excited to see me?A perfect topic to wrap up the week. The UK Office of Government Commerce recently… Patrick Byers 1
branding April 24, 2008 Love it or hate it? Heineken’s “Share the Good”With the title "Share the Good," Heineken's new campaign sounds promising. But it's not about… Patrick Byers 9
Responsible Marketing April 23, 2008 A long walk for a short, dirty drinkIf your tap went dry at home, what would you do? If you were forced… Patrick Byers 2
Responsible Marketing April 22, 2008 Congrats on 25 years of usability leadership, Jakob NielsenHaving a website that's difficult to use is downright irresponsible. The first time I ever… Patrick Byers 1
Responsible Marketing April 21, 2008 Responsible or not? Marketing to tweens and teensKatja White, an eight-year-old cheerleader with her arms full of free products she received from… Patrick Byers 6
Responsible Marketing April 18, 2008 Great marketing or an invasion of privacy?Here are a few customer experiences you are probably familiar with: Your barista knows your… Patrick Byers 3
announcement April 17, 2008 Warning: Nasty phishing scam targets business leadersWhat would you do if you received this? Normally, I would have hit the delete… Patrick Byers 3
Responsible Marketing April 17, 2008 The American male is an idiotThat's what some major advertisers want you to think, according to a recent article in… Patrick Byers 8
Responsible Marketing April 16, 2008 Pampers math: 1 pack = 1 vaccineLast year, Pampers teamed with Unicef to provide tetanus shots for mothers and children in… Patrick Byers 0
brandingResponsible Marketing April 15, 2008 Swirly goodness? Pinkberry not all goodI like Pinkberry's marketing. The chain of frozen confection stores based in New York and… Patrick Byers 3
fun April 14, 2008 Marketing lessons from Dixie’s BBQOne of my favorite quotes of late is "Advertising is the tax you pay for… Patrick Byers 2
Uncategorized April 11, 2008 The New Coffee Wars: Who will prevail?I drink a grande decaf over ice with heavy cream every morning. Although I eliminated… Patrick Byers 8
Responsible Marketing April 9, 2008 Responsible or not? Absolut re-maps North AmericaAbsolut Vodka of Sweden created a bit of uproar recently by re-mapping North America to… Patrick Byers 7
announcementResponsible Marketing April 8, 2008 Hate American Idol? Watch it Wednesday night anywayDo you hate American Idol? Me too. I used to hate American Idol for three… Patrick Byers 4
Responsible Marketing April 8, 2008 “You’re not good enough.” Now, sign here.Sad, but true. So much of marketing is about creating fear, uncertainty and doubt (or… Patrick Byers 2