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brandingfunnamingResponsible Marketing

Is that your logo or are you just excited to see me?

By April 25, 2008July 23rd, 2020One Comment

A perfect topic to wrap up the week.

The UK Office of Government Commerce recently wrapped up a re-branding effort. Here’s the result:

Okay, so it looks a little like the logo from the OC, but take a hard look at it rotated 90 degrees:

Um. Maybe I shouldn’t have said “hard” look.

A company spokesperson defended the logo, saying:

The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters ‘OGC’ – and is not inappropriate to an organisation that’s looking to have a firm grip on government spend!

“Firm grip?” Are you kidding?

I don’t know which is worse: This, or one of the recent naming boondoggles for the The Seattle Convention and Visitors Bureau (“metronatural”), The State of Washington (“Say Wa?”) or the South Lake Union Trolley’s unfortunate acronym.

What do you think?

You can also comment below to weigh in.

. . .
Special thanks to Rob Strandoo at AutoVenture for this tip.

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