Responsible Marketing March 11, 2008 Responsible or not? Advertising that distractsAs a marketer, I get frustrated when I see poor targeting, flat creative, lack of… Patrick Byers 2
Responsible Marketing March 10, 2008 Personalization v. privacy: Online marketers get too close for comfortIt's a sticky subject and it's not going away anytime soon. Some have called personalization… Patrick Byers 1
announcementmarketing planningoutsource marketingResponsible Marketing March 7, 2008 The responsible way to develop your marketing budgetIn four conversations last week, I found myself talking about what to think about when… Patrick Byers 2
positioningResponsible Marketing March 6, 2008 Personal positioning: Marketing yourself in a brand-oriented worldLast week I spoke at a career fair at the University of Washington. My topic… Patrick Byers 4
Responsible Marketing March 5, 2008 Smokes that Al Gore would love?Are you a green smoker? Not green from emphysema, but green as in environmentally responsible.… Patrick Byers 4
fun March 5, 2008 Must buy Spleen-o-Bits!IMHO, Doug Savage's Savage Chickens is the best thing since The Far Side and Bloom… Patrick Byers 0
Responsible Marketing March 4, 2008 Liberty Filmore, Cart WhispererLiberty Filmore can't understand it: You know, I don't know what it is in a… Patrick Byers 1
Responsible Marketing March 3, 2008 Seth Godin on curiousity (and creativity)Boring marketing is irresponsible. Responsible Marketing puts a premium on creativity. And creativity only happens… Patrick Byers 2
Responsible Marketing February 29, 2008 Time to get off Information IslandYou're a marketer, which means you've got information, lots of information: You are managing data… Patrick Byers 1
Responsible Marketing February 28, 2008 Not interested in Blow? Try Meth instead.The response to my post regarding Blow Energy Drink yesterday was a hearty two thumbs… Patrick Byers 4
Responsible Marketing February 27, 2008 Update: Lipitor ads featuring Jarvik stunt double pulledIn Lipitor Pitchman Jarvik Rows Into the Sunset, The Wall Street Journal reports that after… Patrick Byers 3
Responsible Marketing February 27, 2008 Responsible or not? Blow Energy Drink MixEnergy drink marketing is kinda like soda pop marketing -- on steroids. And taurine. And… Patrick Byers 11
Responsible Marketing February 26, 2008 Twitter me this: Is it time to tweet?You've surely heard of Twitter by now . . . the "service for friends, family,… Patrick Byers 1
Responsible Marketing February 25, 2008 Green & authenticity make a good marriage Lewis Green and I had a great talk last week. Lewis is the Chief… Patrick Byers 1
Responsible Marketing February 22, 2008 Responsible or not? PETA’s campaign against KFCIt really doesn't matter how you feel about PETA, you have to admire their marketing… Patrick Byers 10
outsource marketingResponsible Marketing February 21, 2008 Hey, what’s with the halo and horns?You probably noticed the dramatic difference in the Responsible Marketing Blog identity and wondered, what's… Patrick Byers 0
brandingResponsible Marketing February 20, 2008 Toy safety and timingAs the father of two preschoolers under age five, I've been frustrated with the toy… Patrick Byers 1
branding February 19, 2008 The Star Wars franchise: Too much of a good thing?I saw Star Wars Episode IV thirteen times in the theaters. Thirteen. In my defense,… Patrick Byers 4
Uncategorized February 15, 2008 Afraid of being different?We love to push our clients around. I don't mean physically. We just love to… Patrick Byers 2
brandingResponsible Marketing February 14, 2008 Southwest Airlines looking for luv in all the right places You gotta love Southwest Airlines. Known as the "Luv Airline," Southwest wears their heart… Patrick Byers 1