marketing communicationsoutsource marketing February 13, 2008 What are you doing to drive word of mouth? Each month, the Outsource Marketing Book Club gathers to review a marketing book of… Patrick Byers 1
Responsible Marketing February 12, 2008 The best, worst and most responsible ads of Super Bowl XLIIThe Super Bowl was indeed super this year. The ads? Not so much. The general… Patrick Byers 1
brandingResponsible Marketing February 11, 2008 SHIPOOPI! When bad ain’t so bad."Remember to honk when you drive by Vern Fonk." If you live in Washington or… Patrick Byers 12
Responsible Marketing February 8, 2008 Advertising stunt double lands Pfizer in the congressional crosshairsI'm not a big fan of celebrity endorsements, mostly because they seldom work. But having… Patrick Byers 2
Responsible Marketing February 7, 2008 Marketing that makes you call for helpMy wife sent me an email the other day. It read: Help! We got another… Patrick Byers 0
Responsible Marketing February 6, 2008 It’s a man’s world. You just get to live in it, sweetheart.I was leaving a restaurant in Issaquah (about 20 minutes East of Seattle) and this… Patrick Byers 2
brandingResponsible Marketing February 5, 2008 SalesGenie Super Bowl advertising: Better or worse?Last year, SalesGenie.com was selected by just about everyone with a heartbeat for having the… Patrick Byers 5
Responsible Marketing February 4, 2008 Responsible Super Bowl ads? You decide.The Super Bowl frenzy is over, but the analysis of the Super Bowl advertising has… Patrick Byers 4
brandingResponsible Marketing February 2, 2008 Are advertisers going too far to break through?One day to Super Bowl Sunday and I'm wondering: a. Which ad will have us… Patrick Byers 2
Uncategorized February 1, 2008 Social networking in plain English (and the power of video)After wrapping up my article and post Social networking is ready for business. Are you?… Patrick Byers 0
Uncategorized January 31, 2008 Social networking is ready for business. Are you?I was shocked when I realized how many of Outsource Marketing’s clients and friends of… Patrick Byers 0
brandingResponsible Marketing January 30, 2008 Preview Pepsi’s Super Bowl ad for the deafThis ad from Pepsi will air during the Super Bowl. Pepsi shows support for the… Patrick Byers 0
Responsible Marketing January 29, 2008 Super Bowl mania and the Lucy effectToday is media day in Phoenix as a press contingent of 4,786 was on hand… Patrick Byers 0
Responsible Marketing January 28, 2008 Where have you seen advertising today?My partners and I have been preaching and teaching about the effects of information overload… Patrick Byers 3
Responsible Marketing January 25, 2008 Jargon and buzzwords to avoid like the plagueIs it time to disintermediate mission-critical communities? Not until we embrace open-source infrastructures. To be… Patrick Byers 1
brandingResponsible Marketing January 24, 2008 Green cleaners that actually work?Last year, Outsource Marketing was recognized by King County as Best Workplace for Recycling. But… Patrick Byers 1
Responsible Marketing January 23, 2008 On photonapping and double standardsFrom software license audits to record labels suing teenagers' parents for downloading music through a… Patrick Byers 1
Responsible Marketing January 22, 2008 Super Bowl Advertising warm-upBelieve it or not, I used to actually require students in my Integrated Marketing Communications… Patrick Byers 0
branding January 21, 2008 Business cards: Little billboards for everyoneBusiness cards are like mini-billboards: you only have a second or two to make an… Patrick Byers 5
Responsible Marketing January 18, 2008 Can subliminal advertising be responsible?We've all seen examples of subliminal advertising in print ads over the years. I use… Patrick Byers 3