Responsible Marketing June 19, 2008 Twittering for good and The History of EvilAs I've been preparing my presentation for PodCamp Seattle regarding how social media can be… Patrick Byers 5
Responsible Marketing June 17, 2008 No sh**, Sherlock: You need research and planningMy partner, Eric Anderson, shared this quote from Sherlock Holmes at our monthly partner's meeting… Patrick Byers 1
Responsible Marketing June 16, 2008 Cracker Barrel’s new promotion, and why context is keyFrom a contextual standpoint, I wonder just how responsible the Cracker Barrel's Greatest Family Road… Patrick Byers 2
Responsible Marketing June 13, 2008 History’s worst viral campaign, or best?Above are two of four videos that were uploaded to YouTube two weeks ago proving… Patrick Byers 4
Responsible Marketing June 11, 2008 Deception is not Responsible MarketingLiberty Names of America regularly sends us expiration notices for our domain name renewals. Problem… Patrick Byers 8
Responsible Marketing June 6, 2008 Bite-sized Friday: Responsible Marketing LiteFor a change of pace, I thought I'd share a few bite-sized Responsible Marketing-related things… Patrick Byers 0
Responsible Marketing June 4, 2008 Copywriting advice from “The Godfather of Gore”#2 on my list of 10 ideas to simplify your marketing is "Don’t use big… Patrick Byers 1
Responsible Marketing June 3, 2008 Pump up the volume to improve marketing? Maybe not.Your could say battling information overload is in our DNA: We've been preaching, teaching, and… Patrick Byers 1
Responsible Marketing June 2, 2008 Drug company advertising: Responsible or not?Every time I hear an ad for a medication on television, I think of the… Patrick Byers 2
Responsible Marketing May 29, 2008 I’ve got some Cheetos. Let’s go vandalize something!Are you ready to join the Orange Underground? You know, a place where you can… Patrick Byers 3
Responsible Marketing May 27, 2008 Where can I get my Culture Decoder ring?I first learned about Clotaire Rapaille back in 2004 in a fascinating Frontline episode entitled… Patrick Byers 0
Responsible Marketing May 26, 2008 The “We’re not having a Memorial Day sale” adHappy Memorial Day everyone. Associated Appliance of Stamford, Connecticut is NOT having a Memorial Day… Patrick Byers 4
Responsible Marketing May 23, 2008 (RED) under fire: Group says buy less; show us the booksBy now, you may have seen or possibly even purchased a (RED) product. If you… Patrick Byers 4
Responsible Marketing May 22, 2008 Everything I know I learned from a marketing internLet's face it, interns get a bum wrap. They work hard, do some heavy lifting… Patrick Byers 2
digital marketingResponsible Marketing May 20, 2008 Beware of “no brainer” marketing tacticsWe all know it now: Digital marketing kicks butt. Organizations big and small should be… Patrick Byers 2
positioningResponsible Marketing May 19, 2008 The Republican Party’s depressing new sloganIt doesn't matter whether you are Republican, Democrat, Independent, Libertarian or Green Party member---this is… Patrick Byers 2
Responsible Marketing May 15, 2008 Friends don’t let friends do drive-by marketingThe evidence of a recent drive-by marketing attempt in my driveway. Is it marketing or… Patrick Byers 3
Responsible Marketing May 14, 2008 Is MTV’s Staying Alive Foundation going too far?I am one of the few people that saw the very first video on MTV,… Patrick Byers 7
Responsible Marketing May 13, 2008 10 ideas to simplify your marketing1. Communicate fewer ideas. Google's initial success was due to the fact that they eliminated… Patrick Byers 11
Responsible Marketing May 9, 2008 Pangea Day is tomorrow, Saturday, May 10thHere's the speech that made Pangea Day a reality, the TED prize-winning speech given by… Patrick Byers 0