Above are two of four videos that were uploaded to YouTube two weeks ago proving that the radiation from cell phones is strong enough to actually pop corn.
As it turns out, it’s a hoax—a viral marketing ploy by Cardo Systems, a maker of cell phone earpieces and headsets.
They’ve gained worldwide attention and have gone from a relative unknown to a poster child for viral campaigns.
Response has been mixed. Some are saying its brilliant and you can’t argue with it’s success. Others say it’s the Internet at its worst—it preys upon our collective fears in order to sell a product.
Even the Gawker Media Gossip Blog had this to say:
It would be satisfying to see this uncovered as history’s worst viral campaign.
Whether the makers of these videos realized it or not, by ‘proving’ an urban legend, these videos were Made to Stick.
What do you think, is this campaign responsible or not?
Comment below to weigh in.