Responsible Marketing

The “We’re not having a Memorial Day sale” ad

By May 26, 2008July 23rd, 20204 Comments

Happy Memorial Day everyone.

Associated Appliance of Stamford, Connecticut is NOT having a Memorial Day Sale.

“Instead we are taking the day to spend with our families and honor our service men and women who have given the ultimate sacrifice to defend the American values and way of life,” says David Pia, owner.

Pretend you live in Stamford and were considering an appliance purchase.

Would this ad improve your opinion of Associated Appliance or would you view it as manipulative and go elsewhere?

Comment below to weigh in.

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