Responsible Marketing May 9, 2008 Slow down and go faster with your marketingIt ain't easy being patient, is it? In How marketing is like pushing a car,… Patrick Byers 1
Responsible Marketing May 8, 2008 Viral video: A little mystery goes a long wayIn the last week, the above video has been viewed 444,117 times on YouTube. Question… Patrick Byers 0
Responsible Marketing May 7, 2008 Responsible or not? UnileverI've mentioned Dove's Campaign for Real Beauty that encourages self esteem for young girls. It's… Patrick Byers 6
Responsible Marketing May 5, 2008 How marketing is like pushing a carWhen I was a penniless college student at Gonzaga University, I pushed many a "beater-with-a-heater."… Patrick Byers 8
Responsible Marketing April 28, 2008 Did Tyson’s ‘antibiotic-free’ chicken claims mislead consumers?By Dan Murphy, Guest Blogger Back in June 2007, Tyson Foods, the nation’s No. 1… Patrick Byers 4
brandingfunnamingResponsible Marketing April 25, 2008 Is that your logo or are you just excited to see me?A perfect topic to wrap up the week. The UK Office of Government Commerce recently… Patrick Byers 1
Responsible Marketing April 23, 2008 A long walk for a short, dirty drinkIf your tap went dry at home, what would you do? If you were forced… Patrick Byers 2
Responsible Marketing April 22, 2008 Congrats on 25 years of usability leadership, Jakob NielsenHaving a website that's difficult to use is downright irresponsible. The first time I ever… Patrick Byers 1
Responsible Marketing April 21, 2008 Responsible or not? Marketing to tweens and teensKatja White, an eight-year-old cheerleader with her arms full of free products she received from… Patrick Byers 6
Responsible Marketing April 18, 2008 Great marketing or an invasion of privacy?Here are a few customer experiences you are probably familiar with: Your barista knows your… Patrick Byers 3
Responsible Marketing April 17, 2008 The American male is an idiotThat's what some major advertisers want you to think, according to a recent article in… Patrick Byers 8
Responsible Marketing April 16, 2008 Pampers math: 1 pack = 1 vaccineLast year, Pampers teamed with Unicef to provide tetanus shots for mothers and children in… Patrick Byers 0
brandingResponsible Marketing April 15, 2008 Swirly goodness? Pinkberry not all goodI like Pinkberry's marketing. The chain of frozen confection stores based in New York and… Patrick Byers 3
Responsible Marketing April 9, 2008 Responsible or not? Absolut re-maps North AmericaAbsolut Vodka of Sweden created a bit of uproar recently by re-mapping North America to… Patrick Byers 7
announcementResponsible Marketing April 8, 2008 Hate American Idol? Watch it Wednesday night anywayDo you hate American Idol? Me too. I used to hate American Idol for three… Patrick Byers 4
Responsible Marketing April 8, 2008 “You’re not good enough.” Now, sign here.Sad, but true. So much of marketing is about creating fear, uncertainty and doubt (or… Patrick Byers 2
Responsible Marketing April 7, 2008 Tanning is good 4 U?Did you know there's a "deceptive campaign to keep you out of the sun?" The… Patrick Byers 17
Responsible Marketing April 4, 2008 Responsible or not? Using sex to sell recylingEko-Kom wants to encourage recycling. And sex sells. So why not use sex to sell… Patrick Byers 2
Responsible Marketing April 3, 2008 I got duped by AirborneSeems everyone I know has been down for the count this year with a cold,… Patrick Byers 5
Responsible Marketing April 1, 2008 Can Responsible Marketing save baseball?I love baseball. And I loved winning our home opener. But as a fan, I'm… Patrick Byers 2