I am one of the few people that saw the very first video on MTV, “Video Killed the Radio Star.” I loved the channel, and I’d watch Mark Goodman and Nena Blackwood for hours on end.
I’m still a big music fan (I love last.fm), but I have to admit, I stopped watching MTV when they quit showing music videos around the clock. I guess I’m a a little out of touch: When I mention a band or current artist at the office, the twenty-somethings laugh at me.
I’m not totally out of touch, but I will say these two public service announcements from MTV’s Staying Alive Foundation caught me off guard.
The first one is pretty funny. The second one is shocking. I wouldn’t play either one in the office or around children.
This ad I’d rate PG13 for Discovery Channel-like animal sex:
The following ad is definitely Rated R for sex and violence:
Made you uncomfortable? I bet.
But Gen Y needs to be entertained or shocked into paying attention, and this is a serious topic: Have unprotected sex and you could die.
So what do you think, Responsible Marketer, has MTV gone to far with the first video? The second? Both?
Comment below to weigh in.