announcement April 17, 2008 Warning: Nasty phishing scam targets business leadersWhat would you do if you received this? Normally, I would have hit the delete… Patrick Byers 3
Responsible Marketing April 17, 2008 The American male is an idiotThat's what some major advertisers want you to think, according to a recent article in… Patrick Byers 8
Responsible Marketing April 16, 2008 Pampers math: 1 pack = 1 vaccineLast year, Pampers teamed with Unicef to provide tetanus shots for mothers and children in… Patrick Byers 0
brandingResponsible Marketing April 15, 2008 Swirly goodness? Pinkberry not all goodI like Pinkberry's marketing. The chain of frozen confection stores based in New York and… Patrick Byers 3
fun April 14, 2008 Marketing lessons from Dixie’s BBQOne of my favorite quotes of late is "Advertising is the tax you pay for… Patrick Byers 2
Uncategorized April 11, 2008 The New Coffee Wars: Who will prevail?I drink a grande decaf over ice with heavy cream every morning. Although I eliminated… Patrick Byers 8
Responsible Marketing April 9, 2008 Responsible or not? Absolut re-maps North AmericaAbsolut Vodka of Sweden created a bit of uproar recently by re-mapping North America to… Patrick Byers 7
announcementResponsible Marketing April 8, 2008 Hate American Idol? Watch it Wednesday night anywayDo you hate American Idol? Me too. I used to hate American Idol for three… Patrick Byers 4
Responsible Marketing April 8, 2008 “You’re not good enough.” Now, sign here.Sad, but true. So much of marketing is about creating fear, uncertainty and doubt (or… Patrick Byers 2
Responsible Marketing April 7, 2008 Tanning is good 4 U?Did you know there's a "deceptive campaign to keep you out of the sun?" The… Patrick Byers 17
Responsible Marketing April 4, 2008 Responsible or not? Using sex to sell recylingEko-Kom wants to encourage recycling. And sex sells. So why not use sex to sell… Patrick Byers 2
Responsible Marketing April 3, 2008 I got duped by AirborneSeems everyone I know has been down for the count this year with a cold,… Patrick Byers 5
fun April 2, 2008 Want to know what Lou Piniella really says to the officials?Lou Piniella was a hoot to watch during his Seattle days, and his hot temper… Patrick Byers 1
Responsible Marketing April 1, 2008 Can Responsible Marketing save baseball?I love baseball. And I loved winning our home opener. But as a fan, I'm… Patrick Byers 2
Responsible Marketing March 31, 2008 Responsible or not? Apple, Inc.Image from Wired Magazine I was interviewed by MacNews last week for their article The… Patrick Byers 9
Responsible Marketing March 27, 2008 Whole brain marketing, and why you need itTake a look at the spinning figure above. Is it spinning clockwise or counter-clockwise for… Patrick Byers 3
Responsible Marketing March 26, 2008 Responsible or not? Bayer CorporationFor generations, Bayer has been a household name in America. Today, the company has over… Patrick Byers 2
Responsible Marketing March 25, 2008 Embracing responsibility: It’s gr-r-r-reat! Or is it?Here's four minutes of junk food advertising aimed at children: Given the above, when cereal… Patrick Byers 1
branding March 24, 2008 Life flows better with Visa, especially if you are buck nakedVisa Europe is rolling out its new "Life flows better with Visa" campaign today. Here's… Patrick Byers 5