Responsible Marketing May 15, 2008 Friends don’t let friends do drive-by marketingThe evidence of a recent drive-by marketing attempt in my driveway. Is it marketing or… Patrick Byers 3
Responsible Marketing May 14, 2008 Is MTV’s Staying Alive Foundation going too far?I am one of the few people that saw the very first video on MTV,… Patrick Byers 7
Responsible Marketing May 13, 2008 10 ideas to simplify your marketing1. Communicate fewer ideas. Google's initial success was due to the fact that they eliminated… Patrick Byers 11
Uncategorized May 12, 2008 A burrito the size of a baby! No? Then show me your tortilla machine.One of the best places for Mexican food in Seattle is Gorditos, on 85th in… Patrick Byers 1
Responsible Marketing May 9, 2008 Pangea Day is tomorrow, Saturday, May 10thHere's the speech that made Pangea Day a reality, the TED prize-winning speech given by… Patrick Byers 0
Responsible Marketing May 9, 2008 Slow down and go faster with your marketingIt ain't easy being patient, is it? In How marketing is like pushing a car,… Patrick Byers 1
Responsible Marketing May 8, 2008 Viral video: A little mystery goes a long wayIn the last week, the above video has been viewed 444,117 times on YouTube. Question… Patrick Byers 0
Responsible Marketing May 7, 2008 Responsible or not? UnileverI've mentioned Dove's Campaign for Real Beauty that encourages self esteem for young girls. It's… Patrick Byers 6
brandingfunpositioning May 6, 2008 I’ll take “responsibility” for $14Ask a room full of people to shout out the single word that comes to… Patrick Byers 8
Responsible Marketing May 5, 2008 How marketing is like pushing a carWhen I was a penniless college student at Gonzaga University, I pushed many a "beater-with-a-heater."… Patrick Byers 8
announcement May 2, 2008 Save a tree. Share the love.Have you noticed the Eco-Safe widget in the share section on the right? It looks… Patrick Byers 0
branding May 1, 2008 Good things come in small packagesEarlier this year, I asked you to Help define the buzzword marketers love (and I… Patrick Byers 0
Responsible Marketing April 28, 2008 Did Tyson’s ‘antibiotic-free’ chicken claims mislead consumers?By Dan Murphy, Guest Blogger Back in June 2007, Tyson Foods, the nation’s No. 1… Patrick Byers 4
announcement April 26, 2008 Get Responsible Marketing Blog updates via emailHappy Saturday. Some people love to keep up with their news with an RSS reader.… Patrick Byers 0
brandingfunnamingResponsible Marketing April 25, 2008 Is that your logo or are you just excited to see me?A perfect topic to wrap up the week. The UK Office of Government Commerce recently… Patrick Byers 1
branding April 24, 2008 Love it or hate it? Heineken’s “Share the Good”With the title "Share the Good," Heineken's new campaign sounds promising. But it's not about… Patrick Byers 9
Responsible Marketing April 23, 2008 A long walk for a short, dirty drinkIf your tap went dry at home, what would you do? If you were forced… Patrick Byers 2
Responsible Marketing April 22, 2008 Congrats on 25 years of usability leadership, Jakob NielsenHaving a website that's difficult to use is downright irresponsible. The first time I ever… Patrick Byers 1
Responsible Marketing April 21, 2008 Responsible or not? Marketing to tweens and teensKatja White, an eight-year-old cheerleader with her arms full of free products she received from… Patrick Byers 6
Responsible Marketing April 18, 2008 Great marketing or an invasion of privacy?Here are a few customer experiences you are probably familiar with: Your barista knows your… Patrick Byers 3