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digital marketingResponsible Marketing

BP combating bad press with paid search

By June 7, 2010April 26th, 2021One Comment

Search for “oil spill” on Google and you’ll get this:

Click here to enlarge

On Bing you’ll get:

British Petroleum ยท
Get Info about the Gulf of Mexico Response Today


BP – Info about the Gulf of Mexico Spill Learn More about How BP is Helping.

Normally, I’d say this is Responsible Marketing: Use paid search to share the positive and combat the negative. Bully for BP.

But where’s the competence? Where’s the character? I see neither and BP has lost my trust.

They’ve stumbled so badly, so often and on so many fronts this feels like a desperate ploy to manipulate public opinion. Actions speak louder than words and I’m no longer listening.

In fact, I’ve boycotted BP.

So what do you think? Does this feel like smart marketing or slimy spin?

And what will it take for BP to regain your trust?

Comment below to weigh in.

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Join the discussion One Comment

  • Clint says:

    I’m torn over the whole BP Boycott issue. On the one hand, I’m incredibly frustrated over the way the response has been handled. On the other hand, I wonder if we should continue to support BP, knowing that they will need themoney

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