On Monday, I received a message from Whistler Blackcomb to inform me of the open dates for each of the mountains.
I don’t recall signing up to receive these notifications, but I was there last season and might have provided my email address somewhere to someone.
No matter. I didn’t mind receiving the message, and I didn’t consider it spam.
As one of the top ski areas in the world and host to the 2010 Winter Olympics, Whistler Blackcomb is a premium brand you can trust.
I figured I could unsubscribe from the notification and I’d be done. Here’s the screen I received when I did:
I assumed the section that “Option 1” in red was the area I was supposed to use to remove myself from their mailing list. But “Option 2” listed seven other possible lists.
This raised a number of questions for me:
- Did they add me to every email list they have? If they did, it was without my permission and they’ve become spammers. I don’t think that’s the case since this is the only message I’ve received.
- Is it possible this simply shows I’m not subscribed to any of their lists?
- Was this actually an opt-in form?
- Or, is this is just a poorly thought out and designed email opt-out form? From a usability standpoint, I don’t know what to do with it, and I know a thing or two about web usability.
I’m not sure what they are guilty of, but I do know this isn’t what I’d expect from Whistler Blackcomb. They can do better.
So, do you believe Whistler-Blackcomb’s email marketing efforts are responsible or not?
Comment below to share your thoughts.