Here are three entertaining videos that illustrate why, when it comes to communications—whether it’s copy, design, color or imagery—simplicity rules:
The Process shows what happens when corporate marketers tackle a simple problem:
With apologies to our smart friends at Microsoft who know better, here’s a video called “Microsoft designs the iPod package”:
“Make my Logo Bigger Cream” is an ad for a whole suite of products that will improve your marketing instantly:
Simplicity is Responsible Marketing.
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I often think designers leave way too much whitespace and have logos that are too small. So I spent half the time watching the 3rd video thinking “the second design probably has a better ROI than the first”.