Marketing demands creativity.
And at Outsource Marketing, we do everything possible to create an environment of creativity and innovation. From standing desks to a magnetic inspiration wall to 180 degrees of windows, we put a lot of thought into our workspace – so that our thoughts can be spaces filled with creativity.
We draw inspiration from everywhere. Clients. Competitors. Inspirational companies. Nature. YouTube. Books. Deers that wander across our street mid-day.
But the most common place we come up with good ideas is from each other. In his book Where Good Ideas Come From, author Steven Johnson outlines how humans discover new ideas. The synopsis? Good ideas come slowly, are built on the shoulders of generations of prior good ideas, and emerge in the context of human connection.
Here’s a great visual summary:
Now quit reading this blog and go create a good idea.