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Responsible Marketing

Motivation? Try purpose instead of money

By May 17, 2010July 23rd, 2020One Comment
Employee finding personal purpose

The carrot or the stick? Neither.

Research has shown that for knowledge workers, using money as an incentive actually hurts performance. You read that right. If you want your team to really shine, give them a purpose:

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We’ve been talking about the marketing benefits of adding purpose to an organization since the beginning here. The research findings illustrated in Daniel Pink’s new book, Drive: The Surprising Truth About What Motivates Us add another dimension to the argument:

If you want to fire up your employees, give them some personal freedom–and give them a purpose.

Know a company that’s managing and/or marketing with meaning? Share it here.

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