Do you want to Kiss my Astra?
I didn’t think so.
But Saturn’s new campaign asks you to do just that, then share it with the world.
Is “Kiss my Astra,” just a low-brow way to get attention or is it a brilliant piece of marketing? Sure, people are kissing their product, then talking about it and sharing it online—but is Saturn cheapening their brand in the process?
I’d love to hear your thoughts.
Do you love it or hate it?
Comment below to weigh in.