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Responsible Marketing

Powerful ideas trump big budgets

By January 14, 2008August 26th, 2021No Comments

My partner, Bill Boyd, ABC, sent me this video along with the following message:

You don’t need a big budget in order to reach a huge audience. Just a powerful idea and a compelling way of presenting it.

I couldn’t agree more.

This video regarding global warming was created by a science teacher in rural Oregon. It’s creating a bit of a stir on the Internet and in mainstream media. Bill read about it in the Christian Science Monitor, in fact.

Creativity comes in all forms. It ain’t always pretty. And it doesn’t have to break the bank either.


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