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Responsible Marketing

So tasty: Schweddy Balls Ice Cream

By September 7, 2011August 6th, 2020One Comment

Ben and Jerry’s has announced a new limited edition batch of ice cream, “Schweddy Balls.” For the uninitiated, here’s the SNL skit it’s based upon:

It’s funny. Really, really funny.

Surely some people will be offended, right? Of course. Some people will are offended when you say “darn,” too.

I’d argue “Schweddy Balls” is responsible. The product packaging isn’t lewd or crude, and neither is the product. Boring marketing is irresponsible, and this ain’t boring.

And while Ben & Jerry’s is known for their controversial ice cream flavors, they are perhaps better known for their obsession with social and economic responsibility.

Ben & Jerry's Three Missions - signs

So what do you think of Ben & Jerry’s new “Schweddy Balls?”


Join the discussion One Comment

  • Anonymous says:

    i would have loved to see the footage, but as it stands anyone outside of the US cannot see HULU content.

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