Creative SummerfunResponsible Marketing

Creativity is sustainable #CreativeSummer14

By August 5, 2014August 19th, 2020No Comments

Coca Cola’s 2nd lives campaign created special caps to upcycle Coke bottles into fun, new tools. They have created 16 different uses ranging from a pencil sharpener to a┬ánight light to provide versatility and value to their consumers.

Watch their video that shares the story.

A perfect example of utilizing creativity to be environmentally responsible.

 

#CreativeSummer14 – Day 42/93

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