To raise awareness regarding the AIDS pandemic in South Africa and commemorate World AIDS Day, The Cape Argus newspaper used their page numbers to share statistics provided by UNICEF and the South African Department of Health.
The statistics are chilling. The awesomely simple and creative execution is inspired. And it’s encouraging a conversation about this oh-so-important topic.
Now that, my Responsible Marketing friends, is creativity.
Where have you seen truly inspired creativity?
Comment below to share.