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Don’t cut corners on creativity

By January 18, 2010September 5th, 20192 Comments
brand advertising turned into sales promotion

I’ve said it a million times: It takes creativity to break through the clutter. Here’s an ad that does just that:

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2009 was rough year, and a lot of companies have dramatically cut their marketing budgets. A lot of brand advertising budget has been moved to sales promotion.

You gotta do what you gotta do. But whatever you do, don’t cut corners on creativity. Bland and boring never sells.

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