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Responsible Marketing

A multicultural marketing swing and miss

By December 11, 2007June 3rd, 2021No Comments

Multicultural marketing is smart. It makes a lot of sense. And it could be your company’s next competitive advantage.

A few of my team members at Outsource Marketing wrote a substantive article on the topic awhile back in Are you serving the minority-majority? Why multicultural marketing matters more than ever. It’s definitely worth your time.

So what’s worse? Failing to communicate with customers and prospects in their native language or doing a hasty job of it like Enterprise?

I have a corporate account with Enterprise. I appreciate and applaud their intentions, but the email above is inexcusable. The little Spanish I know I’ve learned from Dora and Diego.

Do you speak Spanish? Is the translation right? Now I’m questioning everything, and I’m sure I’m not alone.


At Outmark, we know that culture matters. We believe that it’s fun to be good, so we pick employees, partners, and clients that are good at what they do and fit our playful culture. Want to learn more about how we can help you make marketing the fun part of running your business? Schedule a free marketing consultation today.

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