Multicultural marketing is smart. It makes a lot of sense. And it could be your company’s next competitive advantage.
A few of my team members at Outsource Marketing wrote a substantive article on the topic awhile back in Are you serving the minority-majority? Why multicultural marketing matters more than ever. It’s definitely worth your time.
So what’s worse? Failing to communicate with customers and prospects in their native language or doing a hasty job of it like Enterprise?
I have a corporate account with Enterprise. I appreciate and applaud their intentions, but the email above is inexcusable. The little Spanish I know I’ve learned from Dora and Diego.
Do you speak Spanish? Is the translation right? Now I’m questioning everything, and I’m sure I’m not alone.