Responsible Marketing

Fly the responsible skies with Jet Blue

By March 4, 2009July 23rd, 2020One Comment

The Jetblue Promise Program

Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their new car to the dealership if they lost their job.

I liked the idea then and I like it now.

Now, Jet Blue has taken a page from Hyundai and has introduced the Jet Blue Promise Program.

While returning a ticket doesn’t have the same impact as returning a car, I like this new corporate forgiveness trend.

Do you?

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Image: BusinessWeek

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