For 70 years, Smokey Bear has been used as a public service tool to prevent wildfires. As the longest running public service campaign in the U.S., Smokey appeals to children and also to adults who remember Smokey from their childhood. Smokey even has his own website with creative games and fun for children, as well as fire prevention tips.
See how the image for this bad boy has changed over the years. Even public service campaigns can be creative.
#CreativeSummer14 Day 51/93