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marketing outsourcingResponsible Marketing

Is marketing outsourcing Responsible Marketing?

By December 12, 2007June 3rd, 2021No Comments

It’s a fair question. To answer that, first you need a little better understanding of what marketing outsourcing is. To help explain the concept, I wrote Demystifying marketing outsourcing. It’s a quick read that describes marketing outsourcing categorically, not my company.

Of course, since we are marketing outsourcing pioneers and I’m closer to this than perhaps anyone, I’m a bit biased. But put simply, marketing outsourcing done right is a potent way to get marketing that’s strategic as well as execution and casting responsible.


Marketing outsourcing is strategic because it’s media-neutral. It’s discipline-neutral. And it’s pure in its intentions. Since all marketing disciplines are represented equally, clients get recommendations based on how their customers get their information in the category, how they make their buying decisions and where they go for their information. Not how their agency makes money.

It’s execution responsible because marketing outsourcing done right always works from a plan with a defined schedule and budget and uses best practices, not best efforts.

And it’s casting responsible because an integrated team of specialists is doing the work, and you are only paying for what you use.

And that, my friends, is a good thing.

PS: To learn more about marketing outsourcing, get a free copy of our white paper on the topic, Why outsource your marketing? when you join “The Friends of Outsource Marketing,” our monthly newsletter. Of course, you can unsubscribe with one click at any time (but we hope you won’t).

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