Independence Day advertising that breaks through

Independence Day Sale advertising is seldom message responsible.

The print ads are crowded and filled with visual cliches. And the television ads can be downright obnoxious.

Here’s a simple promotional television ad for retailer that, except for a few red stars, keeps the cliches to a minimum. I appreciate the fact the announcer avoids the hyperactive delivery so commonly used in one-day sales:

Now that’s what I call a breath of fresh air.

Should get people talking, don’t you think?

Comment below to weigh in.

And have a Responsible Independence Day!