Independence Day Sale advertising is seldom message responsible.
The print ads are crowded and filled with visual cliches. And the television ads can be downright obnoxious.
Here’s a simple promotional television ad for retailer that, except for a few red stars, keeps the cliches to a minimum. I appreciate the fact the announcer avoids the hyperactive delivery so commonly used in one-day sales:
Now that’s what I call a breath of fresh air.
Should get people talking, don’t you think?
Comment below to weigh in.
And have a Responsible Independence Day!