We’ve reviewed a lot of Mission Statements over the years—it’s one of the ingredients we consider when we’re developing a Positioning Statement. Most Mission Statements I’ve seen have been filled with big words but left me asking “where’s the mission?”
Dan Heath, co-author of Made to Stick, offers up why bad Mission Statements happen to good companies in the following video:
You can also check out the associated article, How to Write a Mission Statement that Doesn’t Suck.
Take a look at your Mission Statement.
Is it something you can rally around or does it, well, suck?