Over the last year, I’ve fallen into the habit of talking with companies about their use of social media, and one of the most polarizing discussion topics is how open a company should be in allowing employees to use social media sites.
While some companies lock down all social sites, others encourage their use.
So it’s no surprise when more than a few mucky-muck eyebrows are raised when I mention “Facebook Fridays,” the increasingly popular policy some companies have adopted allowing employees to spend an hour or so on the social networking site on Fridays.
With 800 of its 900 employees now connected on Facebook, Serena Software has become the poster-child for Facebook Fridays. Jeremy Burton, the CEO of the once-stodgy old school mainframe company, on the policy:
It’s been a game-changer for us to go from an insular culture that doesn’t communicate much to a more collaborative culture…and it’s free!
So what’s all this have to do with Responsible Marketing?
If employee productivity and privacy outweigh the benefits of an open and collaborative culture, Facebook Fridays might not be for you.
But I’ve never met a CEO that didn’t want everyone in their company to be doing a little marketing, all of the time.
- The most effective form of marketing is word of mouth.
- A referred prospect is five times more apt to become a customer than one that isn’t.
- Your friends and friends of friends can help you deliver your brand, key messages, offers and more.
Does your company do seminars or lunch-and-learns? Your employees can share that with their network. Offers? Easily shared. VIP events? Yep.
While clearly Facebook Fridays aren’t for every company, now you can open your culture and help your company in a tangible way—at a very low cost.
So what do you think of Facebook Fridays?
Comment below to weigh in, and/or friend me on Facebook.