Remember the Old Spice commercial, starring the man your man could smell like?
I do, which came as a surprise when I learned that the commercial was over five-years-old.
- 5.9 million views in the first day
- 20 million views by day three
- 2700% Twitter following increase
- Sales increased by 125%
They rebranded themselves with one commercial, and to this day they still make that same style of whacky commercials that are still receiving praise from the marketing community.
#CreativeSummer15
Day 37/93
Picture & Video from Old Spice
