Creative SummerUncategorized

It only takes one commercial. #CreativeSummer15

By July 27, 2015August 18th, 2020No Comments
Remember the Old Spice commercial, starring the man your man could smell like?
I do, which came as a surprise when I learned that the commercial was over five-years-old.
  • 5.9 million views in the first day
  • 20 million views by day three
  • 2700% Twitter following increase
  • Sales increased by 125%
They rebranded themselves with one commercial, and to this day they still make that same style of whacky commercials that are still receiving praise from the marketing community.

 

#CreativeSummer15

Day 37/93

 

 

Picture & Video from Old Spice

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