Like most of you, I’m a marketer.
Like all of you, I’m a consumer.
So, I’m always asking questions:
To break through, you have to do work that gets attention. But how far is too far?
What do you do when a marketing practice can be justified from an ROI standpoint but not a moral, social or even and environmental one?
What are the root cause problems with marketing today, and what’s working in spite of the marketing environment?
When I started this blog in late 2007, I wanted to accomplish two things:
First, organize my thoughts for a Responsible Marketing book that’s been in the works for far too long.
And second, share that work to foster conversations and community regarding the Responsible Marketing idea.
I feel good about the former goal—writing nearly 300 posts on the topic have definitely helped me refine my ideas for the book.
As for the latter, though 15,000 people read the blog in December, there wasn’t as much interaction as some of these topics deserve.
A subtle change in direction
Last year, my New Year’s resolution was to write one blog post per weekday for an entire year. It was a lot of work, but I did it.
Ironically, all those posts came so fast there wasn’t enough time for some of the ideas to stew before something new came your way.
So in 2009, I’m going to lighten up a little and I won’t post every weekday.
To promote more discussion, I’ll post less here (probably about three times per week) and more on marketing blogs I respect, in Responsible Marketing Groups and on other social media sites such as Facebook, Twitter and Plaxo—to name a few.
And I’m going to work on that darn book!