It ain’t so easy being green. Unless, of course, you buy a clean diesel from Audi.
That’s the message of this Audi A3 “Do Your Part” advert:
I get the idea: Show you can be environmentally responsible without having to put yourself out. You can have it all.
If ads are supposed to make you want to buy stuff, the Audi A3 Clean Diesel ads are working on me, and I should know better. Good work, VBP.
And the counterpoint from @markapennington:
bike riding: green. bus riding: green. buying an audi: not green. http://bit.ly/hD8TN Is this “green-jacking”?
Some might call this greenwashing because it implies driving a diesel is as good or better than riding the bus or a bike to work.
But this ad’s greatest offense is that it mocks its target audience. Was the Members Only jacket and tie for the guy on the Segway really necessary?
So what do you think? Is Audi’s “Do Your Part” ad is Responsible Marketing or not?
Comment below to weigh in.