The idea is simple, really.
Since everyone in America has heard of or tried a Whopper and the Big Mac, conduct taste tests in locations that have never even heard of Burger King or McDonald’s signature products.
And that’s what Burger King did—took their taste tests to remote locations in Romania, Greenland and Thailand.
Here’s a short film documenting their project, released yesterday, December 7th at WhopperVirgins.com:
- Taste tests were conducted in impoverished areas
- Cultural insensitivity; use of cultural stereotypes
- The use of the word “Virgin” in a mainstream ad campaign
But after watching the actual documentary, do you believe Burger King’s Whopper Virgins campaign is responsible marketing or not?
Comment below to share your opinion.