Responsible Marketing is relative, isn’t it?
Take a look at the following cigarette ads from When Doctors, and Even Santa, Endorsed Tobacco in the New York Times:These ads weren’t objectionable then, even though they were deceptive. Today they’d be considered outrageous.
The fact is, Responsible Marketing is a moving target. What’s responsible today, may not be tomorrow, and vice-versa.
There are restrictions on tobacco and alcohol advertising today. What’s next: Sex aids? Pharmaceutical ads? Political advertising?
Or will the racy ads of Europe make their way to America?
I’d love to hear your take.
Comment below to weigh in.