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Responsible Marketing

Share the love when you buy a new Subaru

By December 9, 2008August 19th, 20202 Comments

We all know what to expect when it comes to automobile pitches, don’t we?

Year-end closeouts!
Employee pricing!
No reasonable offer refused!
Support a cause?!

Subaru has thrown a curve ball into the mix with it’s Share the Love promotion.

When you buy or lease any new Subaru now and January 2, 2009, Subaru will donate $250 to one of the following charities:

  • Boys and Girls Clubs
  • Meals on Wheels Association of America
  • Habitat for Humanity
  • National Wildlife Federation
  • So, what do you think of this campaign?

    Does this change your opinion of Subaru?

    Comment below to share your thoughts.

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    Join the discussion 2 Comments

    • Subaru has long been a company with a very strong foundation in solid campaigns because they are well aware that their demographic is very loyal, lifestyle oriented and tends to be very open to supporting cause marketing and charities.

      I actually wrote an article last summer about Subaru’s environmental efforts. What really struck me about Tim Mahoney’s talk about Subaru customers is how marketing to them doesn’t have to be gimmicky or misleading because they are addressing a much more economically stable, often better educated and more invested in community efforts lifelong customer. Nice and it is reflected in their products!

    • “A Subaru has always been a way to tell the world what you care about”… What?… It’s simply too thin… In general, I hate all these “give our company money so that we can donate your money in our name”-campaigns.

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