When I was a boy, a trip to JCPenney for school clothes was like a trip to hell. Their clothing was so—Penneys, and though I was able to persuade my parents to let me shop where the cool kids shopped when I got older, I still avoid the store today.
I can’t tell you what it’s like inside the store today, but with a hat tip to their ad agency Saatchi and Saatchi, some of their new adverts are quite good.
In fact, I’ve been sucked into a few of their T.V. ads that held me to the very end. When I learned they were for Penneys, I wasn’t sure if I felt good for JCP since they had improved or if I thought the ads misrepresented the “real” JCP I knew (over 30 years ago).
Here’s a new 4:45 viral video called The Doghouse from JCP’s Beware of the Doghouse campaign.
I find the video entertaining and particularly well done, but it’s yet another example of the way advertising portrays and reinforces the stereotype that all men are idiots.
I’m a husband that struggles to find his wife the right gift and I’m not offended, but some in the blogosphere are.
What do you think of “The Doghouse?” Do you love it or hate it?
Comment below to share your opinion.