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Responsible Marketing

The Most and Least Responsible Super Bowl ads

By February 2, 2009July 23rd, 20206 Comments

Monster: Need a new job? ad

Once again, the Super Bowl was indeed super, but how about the ads?

A few ads brought sustained belly laughs, others brought groans.

But which were responsible, and which weren’t?

For review, visit my Super Bowl XVIII ads page.

Cast up to five votes in following polls.

[poll=11] [poll=12]

If you’d like to weigh in on any of the ads, please comment below.

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Join the discussion 6 Comments

  • Did I miss it in your list or did you forgot “Jack in the Box: Jack Gets Hit by City Bus and cracks his big round head:. (which was disturbing to some of the kids in the room, but is driving traffic to their “” site…so some are saying “effective”).

  • Nice catch, Tom.

    Talk about information overload. I looked at 1/2 dozen sites listing “all” of the Super Bowl ads and none listed it and I forgot about one of the ads that actually got my attention. We screened a number of the ads from my kids, but my 5 year old saw this ad and it surprised him.

    I’ve added it to the poll since I just released this. I’ll be curious to see if it makes one (or both) lists.

  • Martin says:

    It used to be the game was always boring but the commericials were good. This year the game was great (even though I was rooting for the Cardinals) and the commercials were awful. They were weak last year but this is the worst batch I can ever remember.

    Why this is happened I don’t know, but I think it’s clear the era of great Super Bowl ads is pretty much over for now until advertisers rethink what they’re doing. This batch was like a parody of Super Bowl ads.

    Plenty could be classified as irresponsible, some you could call responsible but I don’t think any of them could be called a creative success.

  • CastrolUSA says:

    I may be biased, but I thought the grease monkeys were pretty awesome.  If you want to the video again, check it out on YouTube:

    To learn more about Castrol EDGE, here’s the site:

  • Actually I LOVE JITB’s advertising resurrection with the invention of Mr. Jack Box. And was quite hysterical trying to get on the website! I could see, though, how horrible that would be if children were watching.

    As far as the commercials go this year, the economy has a lot to do with it. A lot of these commercials were old ones, and so a second tier of advertisers came in and attempted to be as good as the major players (Bud, Pepsi, Coke, etc.) and failed miserably (cash 4 Gold, universal studios, etc.)

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