Do you have an affinity to your laundry detergent? You might after you read this.
After Hurricane Katrina and the recent California wildfires, Tide dispatched their CleanStart trucks to the scene to help. These mobile laundry facilities provided the families of these disasters with free laundry services when they needed it most.
The CleanStart trucks feature 32 high-efficiency washers and dryers and do up to 300 wash and dry cycles a day, or about 9,000 loads of laundry over a four-week period.
Tide washed more than 20,000 loads of laundry for New Orleans families, half of those loads coming at a critical time at Camp Hope in Metairie, Louisiana.
The people at Tide were so moved by their Katrina experience, they decided to make Loads of Hope permanent.
The company has worked to engage the public, and the Loads of Hope website offers a video journal, a message board, a scrapbook and the option to purchase a limited edition vintage Tide t-shirt to help families affected by disasters.
I’m sure there are a few people in Louisiana and California that have become Tide customers for life. And I know this campaign has driven word of mouth because I’ve been asked if I was going to write about it three times. But has your opinion changed?