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Responsible Marketing

Time to get off Information Island

By February 29, 2008June 28th, 2021One Comment

You’re a marketer, which means you’ve got information, lots of information: You are managing data and communications in customer, prospect, channel partner and newsletter lists, social networking contacts, financial data, and plenty more from partners and vendors.

For many business people, all this data is living on what my partner, Eric Anderson, calls Information Islands.

Integrating all your data in a smart way is Execution Responsible, and in Time to get off Information Island, Eric explains why you need to move this info to the Mainland, the benefits of doing so, and how to sell it internally.


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