Blogs help humanize companies, improve authenticity, create valuable feedback loops and may help drive significant traffic to your company website.
So it’s no wonder one of questions I’m most often asked is, “should my company consider blogging?”
After asking a few questions, I’m able to give a definitive “yes” or “no” answer, but I’ve never created a decision tree to help people answer that question for themselves.
Thankfully, Matt Dickman of the Techno//Marketer blog has.
In Should your company blog?, Matt has created a decision tree that helps answer the question:
Should my company blog?
So, do you think he nailed it?
Why or why not?
Comment below to weigh in.