At least, that’s the question I’ve been asking myself a lot lately.
We printed and mailed holiday cards to key clients and sent digital versions to friends of the firm and the folks we communicate with regularly in social media circles.
But I wasn’t sure if should send printed holiday cards.
Every card we sent had a carbon footprint: Printing uses energy, and though we print green every one of those cards traveled by truck, and some by plane to ultimately end up the reception desk somewhere, to be
hopefully recycled sometime between today and January 2nd.
Still, digital holiday cards just don’t feel as usable or special to me. Even the really cool ones. Color me old-fashioned.
When we’re doing marketing strategy and planning for our clients, we ask the same questions. With shrinking budgets, should we consider a simple PDF instead of that printed brochure or flyer? At certain volumes, multimedia and video are an option, as well.
But if you are trying to build trust, just how permanent does a PDF feel?
It would be easy for me to create a table that lists the advantages of print vs. digital—and I’ll do that eventually.
But I’d like to know what you think.
What do you believe the advantages of print vs. digital are, and vice versa.
Comment below to share.
Image: Wikipedia Commons