Skip to main content
Responsible Marketing

Twitter me this: Is it time to tweet?

By February 26, 2008June 22nd, 2021One Comment

Twitter me this: Is it time to tweet?

You’ve surely heard of Twitter by now . . . the “service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”

The premise is a head-scratcher for most. I constantly hear “I don’t get it,” or “I’m too busy,” or “It sounds stupid.” To be sure, it’s not for everyone.

I was a skeptic, too. With two pre-schoolers at home, a company to run, a blog to write and a book that’s taking far too long to finish, I wondered how anyone would have the time to mess around with such a time-waster. I’ve got enough information to sift through already.

But a few equally busy people I know encouraged me to try it out for a few weeks. For the first few days I thought it was a waste, but within a week I started to get it. In two weeks, I was hooked.

Twitter might be an incredibly responsible way to grow your business. Or not. But here’s what I like about it:

  • Google loves Twitter. Inbound links from sites that get lots of traffic improve your search results. Twitter gets massive traffic.
  • If you are a blogger or write for a living, you’ll get tons of great ideas, and have an audience to tap for feedback
  • Get to know the authority (and become one). I follow several authors that I respect and have built real relationships with a few of them
  • At a max of 140 characters, updating is easy (and it forces you to hone your message)
  • Get the news before it’s news. The “Twitterati” include everyone CNN, the NYTimes, ESPN and more. Anderson Cooper‘s twitter feed is actually entertaining
  • You can use it to promote deals on your website, like Woot, Amazon and Dell does
  • Since you can update using SMS, it’s easy to provide real-time commentary from an event. I even followed someone that was tweeting on Super Bowl ads as they happened (I know, sick and wrong)

Twitter is definitely not for everyone, but everyone should try it for a few weeks.

When you do, follow me at

See you online.

Update: Fellow twitterer Morriss Pattee of Everything CU shared his twips (twitter tips) with me. Nice list. Thanks, Morriss!


At Outmark, we know that culture matters. We believe that it’s fun to be good, so we pick employees, partners, and clients that are good at what they do and fit our playful culture. Want to learn more about how we can help you make marketing the fun part of running your business? Schedule a free marketing consultation today.

Join the discussion One Comment

  • Interesting stuff, Patrick. Twitter definitely has lots of ways to apply itself to your life. I always recommend checking the public timeline for a while, or watch over someone’s shoulder by going to their page and viewing their “with friends” tab to see how it’s used by a community.

Leave a Reply