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Volkswagen’s Super Bowl Ad: Get in. Get Racist?

By February 1, 2013January 21st, 2022No Comments

It must be Super Bowl ad season because the critics are a squawkin’.  Well, VW’s “Get in. Get Happy.” ad has taken the spotlight.

Some are calling this racist and offensive. Although it’s definitely not as memorable as VW Passat’s 2010 “Darth Vader” ad which charmed the hearts of many and generated 56 million views on YouTube, I don’t call this racist.

So the Caucasian guy has a Jamaican accent…so what? I think it’s fun, light-hearted, and makes me smile.  Even Jamaica’s minister of tourism endorsed it! Wykeham McNeill said, “I urge persons all across the globe to do exactly what the commercial portrays, which is to tap into your inner Jamaican and get happy.”

Should this commercial be pulled? You decide. In the meantime, I am going to sit back with my plate of nachos, watch the game, and cringe at all the Super Bowl ads that are bound to be more offensive and ridiculous than this.

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